Formulating a Marketing Plan: Program Assessment
Before promoting your service, it is essential to review what you can offer. This program assessment should be a review of the following:
• your service capabilities
• your service limitations
• referral trends
• customer history/relationships
• current marketing efforts
In addition to detailing your service offerings, it is important to supplement this information with data that can be used in your sales platform.
The following data should be obtained:• User (patient/family) satisfaction—social media monitoring, posttransport surveys
• Timeliness and reliability—average call-to-arrival times for ambulance and helicopter
• Volumes
• Safety record
• Demonstration of quality—tracking medical errors, quality assurance measures, case review
• Breadth of diagnoses transported (variety of disease processes, frequency, etc)
• Post-transport outcomes, if applicable