What Is a Mission Statement? Will it Help?
Business authors suggest that mission statements are plans that allow an organization to direct efforts that address critical strategic objectives.1-4 In other words, a mission statement helps an organization stay on track by creating a template for goals and objectives and a measure by which to judge success.
Unlike vision statements that describe an organization’s philosophy and aspirations, mission statements help an organization develop short-term objectives to meet immediate goals. The best mission statements are developed as part of a strategic planning process, and input is solicited from all stakeholders, perhaps even competitors. Ideally, a mission statement is created after an environmental or SWOT (strengths, weakness, opportunities, and threats) analysis has been performed and goals and objectives have been stated. A mission statement should be logical, clear, and concise. It will be a more valuable tool if it is simple enough to be understood, real enough to be practical, and able to be recited by all members of the organization. Ideally, the statement is short enough to be memorized and sincere enough to be believed by all levels of the organization. As a tool, the mission focuses organizational efforts on the tasks at hand. The mission statement should reflect the transport team goals but should also incorporate and support institutional goals. Once developed, the statement must be disseminated widely to reach all stakeholders. Because its scope is short-term, a mission statement requires frequent revision. Because organizations are unique, mission statements will reflect the unique aspects of the organizations that develop them. Similar to other organizations, transport teams can benefit from strong mission statements that reflect the goals of the institutions they represent. Although teams could develop independent statements, they would be less meaningful if not in concert with the mission of the sponsoring organization. Proposals for additional resources or programs should reference the sponsoring organization’s mission statement and describe how the proposed change will help the sponsoring hospital meet its objectives. Similarly, core services must be consistent with the organization’s and the team’s missions.
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