Preferred Outcome
A major contribution of co-cultural theory to existing theoretical work on culture and communication is the recognition that not all traditionally marginalized group members strive toward assimilation into dominant group norms; other alternatives like accommodation and separation also exist (Orbe, 1996).
Applying co-cultural theory to interracial and interethnic conflict facilitates an understanding that people of color can consciously choose conflict behaviors that lead to desired outcomes. In this regard, some consciousness is given to how particular communication practices during conflict affect immediate and ultimate relationships with others. While qualitative evidence exists on the association of different co-cultural practices with specific preferred outcomes (Orbe, 1998a), additional research can demonstrate patterns through content analyses (Camara & Orbe, 2010) and correlations via empirical studies (e.g., Lapinski & Orbe, 2007). One recent example of this is the examination of the use of an informal intermediary in intercultural conflict situations as a means of saving and giving face (S. Lee, 2008).A contact hypothesis suggests that increased exposure to diverse groups will, over time, lead to better intergroup relations (Stephan & Stephan, 2001). Several conditions are necessary for this to occur, however, including equal-status interactions, common goals, and commitment to humanity. Given this, it is no surprise that existing research has established that when individuals have contact without these conditions, the result is increased negative perceptions of those from different racial and ethnic groups (Tzeng & Jackson, 1994). Co-cultural theory suggests that preferred outcome is informed by past experiences, direct or indirect, with those who are racially/ethni- cally different (Orbe, 1998a). Future research can explore the sense-making processes that result in rigid or flexible preferred outcomes for various contexts of interracial/interethnic conflict.
In addition, it can also explore how particular conflict episodes affect the future preferred outcomes of different individuals (M. -S. Kim & Leung, 2000). In other words, what conflict or harmonious interactions with others ultimately can facilitate a shift in preferred outcome?Conclusion
Given current and future demographic shifts of racially and ethnically diverse groups in the United States, the topic of interracial/intereth- nic conflict undoubtedly will continue to gain importance for both researchers and practitioners. While such conflict managed effectively can have positive effects on long-term interracial and interethnic relations (e.g., Hoffman, 1990), this is not the case when issues regarding race are not adequately addressed (Allen, 1995; Donahue, 1985). According to Waters (1992), “race-based conflicts undermine organizational unity, sap energy and motivation, create tensions, and, if not handled properly, lead to further feelings of hostility and resentment” (p. 439). Successfully negotiating racial and ethnic conflict and establishing peace in interracial encounters can be very challenging (Ross, 2000). This is especially the case when educational training approaches do not meet the needs of the population that is being served (see Stephan & Stephan, 2001, for a conceptualization of programmatic approaches). Within this final section, we discuss how this challenge can best be met by understanding the inseparable overlap between research and practice.
The most effective research informs, and is informed by, everyday practice (Orbe, 2003/2004). To avoid privileging research over practice, we must also acknowledge that the most effective everyday practices inform, and are informed by, research. In this regard, an important implication for the future of studies on race, ethnicity, and conflict revolves around the creation, implementation, and evaluation
of projects that make a difference in communities outside of the academy.
This concept is not a new one, as race and communication scholars have advocated for community-cognizant (Houston, 2000) and action-sensitive research (Orbe, 1995). An important consideration in these efforts is realizing that the lines between researcher and practitioner are blurred. According to Trujillo (2002/2003), “there is only a barely discernible demarcation between researcher and practitionerIn truth, the worlds of the practitioner-scholar and the research-scholar mutually reinforce and sustain each other” (p. 3).
The most effective means to address conflict steeped in racial and ethnic tensions is at the grassroots level (Ross, 2000). Research consistently reveals that a sure avenue toward reducing interracial/interethnic conflict is through continuous, meaningful contact (Habke & Sept, 1993). This contact can lead to the breakdown of negative images and stereotypes that may be held by different racial and ethnic groups (Ross, 2000). Once authentic relationships can be formed, both parties need to be flexible in their communication along with realizing and acknowledging that there are differences, as well as similarities, between racial groups (Habke & Sept, 1993; Orbe, 2004). Recognizing that you might not understand characteristics of a certain group, resisting the tendency to impose your standards on another racial/ethnic group, respecting how others may interpret things, and not overemphasizing differences are all ways to improve interracial interaction (Houston & Wood, 1996).
In closing, we acknowledge that many individuals may regard the challenges inherent in both interracial/interethnic conflict and existing tensions between scholars and practitioners as insurmountable (Trujillo, 2002/2003). While we recognize such is the case for some of the barriers that must be overcome in the work that we advocate for within this chapter, we do so with three points in mind. First, conflict situated within racial and ethnic tensions will increase unless proactive, informed efforts are introduced at the community level. Second, the most effective means to address the issue of interracial and interethnic conflict is through the collaborative efforts of scholars and practitioners. Third, the base of knowledge cultivated through the field of human communication holds significant potential to assist in the transformation of our society. To meet our potential, we must recognize and address limitations within our own work, and in doing so, we generate tremendous opportunities for all.