Culture-Based and Individually Flexible Identity as a Source of Intercultural Conflict
The above-described conception of identity as a communally shared cultural communication system further underlies some of the etic (or objective-outsider) approaches to cross-cultural comparisons of communication patterns.
In particular, Ting-Toomey’s (1988, 2005a) face negotiation theory is built on the premise of the communal nature of an individual’s identity. Extending the concept of facework in Goffman’s (1955, 1959, 1967) seminal ethnographic works, the face negotiation theory (Ting-Toomey, 1988) was initially developed to help understand group- level differences in conflict styles between individualistic and collectivistic cultures. Through extensive research efforts in a number of different countries (e.g., Oetzel et al., 2001; Oetzel & Ting-Toomey, 2003; Ting-Toomey et al., 1991; Ting-Toomey & Kurogi, 1998), the theoretical domain has since been broadened to incorporate individual-level identity orientations (in terms of independent and interdependent self-construal types) and a situational factor (in terms of in-group and out-group relational contexts) in explaining face concerns, facework, and conflict styles, among others (Ting-Toomey, 2005a).At the cultural group level, the theory presents 12 propositions (e.g., “Members of individualistic cultures tend to express a greater degree of self-face maintenance concerns than members of collectivistic cultures”; “Members of collectivistic cultures tend to express a greater degree of other face concerns than members of individualistic cultures”). At the individual level, the theory offers 10 propositions linking independent and interdependent self-construal to individual communicators’ patterns of face concern and conflict style (e.g., “Independent self is associated positively with self-face concern”; “Interdependent self is associated positively with other-face/mutual- face concern”).
Two additional propositions describe facework variations according to in-group and out-group conflict contexts (e.g., “Individualists or independent-self personalities tend to express a greater degree of selfface maintenance concerns and less other-face maintenance concerns in dealing with both in-group and out-group conflict situations”).Underlying the face negotiation theory is a culture-based communal conception of identity that is situationally and individually enacted, and, accordingly, a potential source of conflict when individuals of differing cultural backgrounds interact. Ting-Toomey (2005b) makes this conflict-prone nature of identity the main focus of her identity negotiation theory. Applying the core concept in the face negotiation theory, facework, to the context of intercultural interaction, Ting-Toomey (2005b) in the identity negotiation theory characterizes communicating with individuals of dissimilar cultural identities as potentially face-threatening. Based on this premise, Ting- Toomey explains that an individual’s ability to negotiate his or her culture-based identity is a key factor for effective intercultural communication, and she defines such ability in terms of communicative resourcefulness (Ting-Toomey, 1993) and facework competence (Ting-Toomey & Kurogi, 1998).
Ting-Toomey’s conception of identity as culture-based as well as individually enacted and situationally negotiable is shared by Imahori and Cupach (2005) in their identity management theory. In both the theories, intercultural conflict is addressed in terms of the relational tension that arises from intercul- tural communication experiences that are face threatening to individual participants’ culturebased identities. Both theories further argue that an individual’s ability to negotiate or manage such identity-threatening situations is essential to effective intercultural communication and relationship development. Based on these premises, Imahori and Cupach explain in their identity management theory that individuals’ identities, derived mainly from their cultural interpretive framework, are revealed through the presentation of face in intercul- tural interactions.
Specifically, Imahori and Cupach (2005) explain that, once culturally dissimilar individuals are engaged in a communicative relationship, they are likely to experience dialectic tension, or psychological and relational conflict, since they find themselves having to make a “choice between supporting one’s own face and the other’s face” (p. 200). Imahori and Cupach further explain that such tension can be competently managed as the relationship between intercultural communicators undergo the three-phased cycles of relationship development: (1) the “trial-and-error” phase of finding identities on which they share some similarities, (2) the “enmeshment” phase in which their identities come together in “a mutually acceptable and convergent relationship identity,” and (3) the subsequent “renegotiation” phase involving their continuing search of an optimal balance between the conflicting needs for maintaining one’s culture-based identity and, at the same time, supporting the partner’s culture-based identity.