Mixed Methods
Although the variety of qualitative methods popularly used in conflict studies—narrative, ethnography, grounded theory, and case studies—are rooted in different methodological orientations, they have demonstrated great flexibility, or “methodological eclecticism” (Teddlie & Tashakkori, 2011), in data collection and analyses.
Individually, each method offers unique contributions to the study of conflict at different levels and in different communicative contexts. However when methods are considered equally important to understanding communication phenomena, mixed-methods approaches to conflict communication provide different lenses on conflict and offer more nuanced strategies for the paradoxical and sometimes destructive ways in which conflict is manifest. Often, these qualitative methods are useful for mixed-methods approaches.With the linguistic or discursive turn in the 1980s, more humanistic, interpretive, critical, postmodern, contextualized, and culturecentered approaches took root impacting conflict research as well as other areas of our field. As a new generation of scholars trained in quantitative and qualitative social scientific methods emerged, the old and often antagonistic division between “quants and qualts” began to lose ground (Flyvbjerg, 2011, p. 313). In addition to quantitative and qualitative or qualitative (or quantitative) and rhetorical mixed methods, there also are genre-breaking ways to incorporate different qualitative and autoethnographic methodologies called crystallization (see Ellingson, 2009).
The interest in mixed methods has been prominent in communication research for a couple of decades, if not more, but only recently has there been a deep and abiding interest in mixed-methodological studies. Called the “third methodological movement,” following quantitative and qualitative development (Teddlie & Tashakkori, 2011), mixed methods provides greater generalizability with rich findings that are attractive to investigators examining complex and global conflict issues as well as those on multidisciplinary teams and funded projects, and from different theoretical orientations, with different questions, and for engaged scholarship (see Carbaugh & Buzzanell, 2010).
Despite the multiple and contested definitions of mixed-methods research, this alternative methodology places emphasis on the eclectic yet synergistic use of multiple methods (Charmaz, 2011; Teddlie & Tashakkori, 2011). Fundamentally, mixed- methods approaches acknowledge the different ways in which humans discover, learn about, and relate to a complex world.Mixed-methods researchers tend to argue that the quantitative and qualitative methodological approaches are compatible and can be fruitfully used. For mixed-methods scholars, research is problem rather than methodology driven. Researchers of this pragmatic orientation often choose a combination of methods that can best help answer the research question and solve a complex problem, such as when conflictual situations are shaped by multiple forces, factors, contingencies, and provisionalities. To understand complex phenomena, Teddlie and Tashakkori (2011) argue that qualitative methods such as narratives can be very effective in unraveling the “complexity of evolving contextual and behavioral patterns in those institutions much more thoroughly than statistical summaries of numeric indicators” (p. 286).
Researchers use mixed methods for a variety of purposes: to construct instruments, to corroborate findings, to address research participants’ experience, to reduce cultural and investigator bias, to increase generalizability, and to inform professional practice and/or public policy (Charmaz, 2011). Regardless of the specific purposes, a mixed-methods project expects the end product to be more than the sum of the individual parts achieved by quantitative or qualitative research methods alone. While some qualitative researchers are concerned that a mixed-methods research project could be dominated by a quantitatively oriented methodology where qualitative research is only nominally used to supplement quantitative research, it is nevertheless possible to give the qualitative approach priority, if not of equal importance, in conflict research projects.
We review here a few studies that have combined both qualitative and quantitative methodologies in data collection and analysis, where qualitative methods are adopted as an integral, not just a supplementary part, to a given research project. Whereas a broader definition of mixed methods may include the use of multiple qualitative methods or quantitative methods (Teddlie & Tashakkori, 2011), we have chosen to focus on projects employing both. It is also worth noting that before “mixed methods” becomes a widely accepted lingo, researchers have also used “multiple methods,” “multimethod,” “mixed methodology,” and other similar expressions in articles and reports, which we review here in interpersonal, organizational, community, and social conflict.
In a study of interparental conflict and children, Sturge-Apple, Davies, Winter, Cummings, and Schermerhorn (2008) showed that children’s insecure internal representations of interparental and parent-child relationships could help explain interparental conflict, parental emotional unavailability, and the children’s emotional and classroom difficulties. They used a combination of methods, both quantitative and qualitative, including lab observations, recorded interparental discussions, as well as child narratives of family relations to study the linkages between multiple factors. The narrative storytelling technique was adopted to allow children to depict mother-father, mother-child, and father-child relationships using various toy figures and props. This qualitative method enabled researchers to capture data in a more sensitive manner from children that form an integral part of the study that also used quantitative questionnaires to collect data from parents and teachers at multiple time points within a 2-year period.
In organizational conflict research, Buzzanell and Burrell (1997) collected 620 metaphorical conflict expressions from 169 participants regarding their family and workplace conflict experience.
Metaphors were sorted into first-order metaphoric families such as conflict between coworkers and intensity of conflict as well as second-order metaphoric characteristics focusing on linguistic features. Quantitatively, statistical analysis revealed no gender differences in metaphorical conflict. Gender differentiations in conflict, the authors argued, may have to be revealed through participants’ daily construction of their identities and other work/family activities. Qualitative analyses of metaphors, on the other hand, enabled us to see the emotional depth of participants’ vivid language with such metaphorical entailments as “the One- Hundred Year War,” “the clash of the Titans,” and “fighting cats and dogs” (p. 124).In their 2004 study, Roscigno and Hodson inquired whether organizational attributes and interpersonal relations in the workplace, in concert with union presence and collective action history, may influence worker resistance. Adopting qualitative comparative analysis, the authors coded 82 book-length workplace organizational ethnographies in the United States and England, yielding rich information about industry, occupations, the presence of collective resistance (striking) and individual resistance (e.g., social sabotage and work avoidance), and macro/historical elements (e.g., union legacy). Through statistical analysis, the study identified three broad workplace types based on forms of resistance: contentious, cohesive, and unorganized. While collective resistance was shown to vary depending on social relations on the shop floor, individual resistance was characterized by poor organization and a lack of collective action legacy.
In a more recent study utilizing mixed methods to study organizational conflict, Brinkert (2011) evaluated the comprehensive conflict coaching model for improving nurses’ conflict resolution skills in a hospital environment. Research data were gathered through both interviews and questionnaires at different study intervals: pretraining, training, posttraining (1 month, 3 months, and 6 months).
Results show that conflict coaching was a practical and efficient means of developing conflict communication competencies of nurse managers and supervisees (also see Putnam, 1994, for productive conflict).To study community conflict, Brummans and colleagues (2008) used mixed methods to make sense of intractable multiparty conflict, particularly the role of framing through analyses of four environmental disputes in Ohio, Pennsylvania, Minnesota, and Texas. Researchers collected 153 semistructured interviews, each 1 to 2 hours in length, with a wide range of disputants: 12 farmers, 29 business and industry people, 28 environmentalists, 10 citizen activists, 18 elected political officials, 46 government agency officials, 5 media affiliates, and 5 mediators or other neutral third parties (p. 31). Using grounded theory (qualitative) and content analysis (quantitative) of interview transcripts and archival data (news articles, meetings and court records, memos, and technical reports), the study identified four disputant clusters (victimhood, dispassion, optimism and hope, and power and powerlessness). Different framing repertoires were shown to have fueled the intractability of each dispute. The authors concluded that a mixed-methods approach produces a more holistic picture of the four disputes: proceeding from qualitative interviews (first-level interpretation), to constant comparative method (second-level interpretation), to quantitative content analysis (third-level interpretation), and finally to cluster framing (fourth-level interpretation).
In the context of s ocial conflict, adopting a mixed-methods approach, Stewart, Pitts, and Osborne (2011) examined how a Virginia newspaper discursively constructs the “illegal immigrant” as a substitute for Latino immigrants. The study used quantitative lexical analysis to trace the newspaper’s discourse about illegal immigrants from 1994 to 2006. It also used critical discourse analysis to show how two local news events and local immigration policies are influenced by such perceptions of Latinos. Lexical items are demonstrated to be low in optimism and commonality, yet consistent with outgroup negativity. The qualitative part of the study shows how the two events involving “illegal immigrants” were linked to negative stereotypes.