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Motivational Goals in Bullying Conflicts

Multiple goals theory outlines seven core motivations or goals in conflicts—two asso­ciated with resources and five with relation­ships (Ohbuchi & Tedeschi, 1997). Resource goals include economic and personal goals.

Economic resource goals include the desire to obtain or protect something of economic value, and personal resource goals are those concerned with maintaining privacy, personal freedom, and choice. Social goals include relationship, power/hostility, identity, func­tionality, and justice. Relationship goals are motivated by a desire to maintain or develop high-quality connections with others. Power/ hostility goals include the drive to punish or establish influence and dominance over others. Identity goals are associated with face-saving, self-supporting, or preserving a preferred image. Functionality goals are drives “to resolve the conflicts in a con­structive or socially appropriate manner” (Ohbuchi & Tedeschi, 1997, p. 2185). Justice goals are the inclination toward equanim­ity and a desire to restore social fairness. Motivations typically guide tactics. (Table 13.1 summarizes these goals.)

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Source: Oetzel John, Ting-Toomey Stella. The SAGE Handbook of Conflict Communication: Integrating Theory, Research and Practice. SAGE Publications,2013. — 912 p.. 2013

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