CONCLUSION
Both TAM and TPB have been utilized as independent research model to predict and understand user perceptions about the useful of a given system and the probability of adopting such system.
Further to this, the present study proposed an integration of TAM, TPB and TCT, in order to develop a more comprehensive model for explaining the adoption of online trading service platform. Specifically, the proposed model identified ten main antecedents, which were further delineated into six different components, as follow: perceived usefulness and perceived ease of use (Attitude); trust perceived (Trust); cost reduction and time saving (Economic value); Self-efficacy, investors knowledge (Control); subjective norms; and demographic factors (Age, Gender and Education).REFERENCES
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