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Bauer J., Latzer M. (Eds.). Handbook on the Economics of the Internet. Edward Elgar,2016. — 603 p.. 2016

This Handbook brings together twenty-seven original chapters that discuss theoretical and applied frameworks for the study of the economics of the Internet, encompassing: its unique economics as a global information and communications infrastructure the effects of the Internet on economic transactions, including social production, advertising, innovation, and intellectual property rights the economics and management of Internet-based industries, such as search, news, entertainment, culture, and virtual worlds the effects of the Internet on the economy at large

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Contents
Contributors
Preface
PART I PROLOG
Johannes M. Bauer and Michael Latzer - 9780857939845
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The economics of the Internet: an overview
Johannes M. Bauer and Michael Latzer
INTRODUCTION
TECHNOLOGY, ADOPTION AND USES
THEORETICAL FOUNDATIONS
INSTITUTIONAL ARRANGEMENTS AND INTERNET ARCHITECTURE
ECONOMICS AND MANAGEMENT OF APPLICATIONS AND SERVICES
PAST AND FUTURE TRAJECTORIES
PART II THEORETICAL FOUNDATIONS
Johannes M. Bauer and Michael Latzer - 9780857939845
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The industrial organization of the Internet
Gunter Knieps and Johannes M. Bauer
INTRODUCTION
DEVELOPMENT AND UNIQUE ECONOMIC ATTRIBUTES OF THE INTERNET
INDUSTRIAL ORGANIZATION OF THE DYNAMIC INTERNET
TECHNOLOGY AND COSTS
INTERNET DEMAND AND PRICING
INNOVATION AND QUALITY OF SERVICE
ROLES AND LIMITATIONS OF MARKETS
CONCLUSION
The Internet as a complex layered system*
Stephen J. Schultze and Richard S. Whitt
INTRODUCTION
NEOCLASSICAL ECONOMICS IN PERSPECTIVE
THE INTERNET AS A COMPLEX ADAPTIVE SYSTEM
THE INTERNET AS A LAYERED, END-TO-END PLATFORM
THE INTERNET INFRASTRUCTURE: A GENERAL PURPOSE TECHNOLOGY
CONCLUSION: ON THE INTERNET, ‘MORE IS DIFFERENT’
A network science approach to the Internet
Volker Schneider and Johannes M. Bauer
INTRODUCTION
THE EVOLUTION OF NETWORK SCIENCE
MAJOR CONCEPTS OF NETWORK SCIENCE
INTERNET GLOBAL STRUCTURES
CONTRIBUTIONS TO INTERNET ECONOMICS
CONCLUSION
Peer production and cooperation
Yochai Benkler
INTRODUCTION AND OVERVIEW
INNOVATION AND LEARNING: WHY WOULD PEER PRODUCTION EMERGE NOW, AND WHAT ARE ITS ADVANTAGES AS A MODE OF PRODUCTION?
THE PROBLEM OF DIVERSE MOTIVATIONS AND THE SUCCESS OF PEER PRODUCTION
GOVERNANCE IN PEER-PRODUCTION COMMUNITIES: DIVERSE REDUNDANT MECHANISMS
CONCLUSION
The Internet and productivity
Carol Corrado and Bart van Ark*
The Internet was originally built to facilitate collaboration.
INTRODUCTION
APPROACH
THE INTERNET, ICT AND PRODUCTIVITY
NETWORK EFFECTS AND ICT EXTERNALITIES
CONCLUSION
Cultural economics and the Internet*
Christian Handke, Paul Stepan and Ruth Towse
INTRODUCTION
AN OVERVIEW OF CULTURAL ECONOMICS AND RELATED TOPICS
THE RANGE OF IMPACT(S) OF THE INTERNET ON THE PRODUCTION AND CONSUMPTION OF CULTURAL GOODS AND SERVICES
INTERNET AND DISTRIBUTION IN THE CREATIVE INDUSTRIES
INTERNET AND INDUSTRY STRUCTURE OF THE CREATIVE ECONOMY
PRICING MODELS FOR INTERNET DISTRIBUTION OF CREATIVE GOODS AND SERVICES
SUPPLY OF ‘PROFESSIONAL’ AND USER-GENERATED CONTENT ON THE INTERNET
CONCLUSION
A political economy approach to the Internet
Patricia Mazepa and Vincent Mosco
INTRODUCTION
WHAT IS POLITICAL ECONOMY?
THE POLITICAL ECONOMY OF THE INTERNET: COMMODIFICATION, SPATIALIZATION, STRUCTURATION
NEW DIRECTIONS AND ENDURING SIGNPOSTS
CONCLUSION
PART III INSTITUTIONAL ARRANGEMENTS AND INTERNET ARCHITECTURE
Johannes M. Bauer and Michael Latzer - 9780857939845
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Competition and antitrust in Internet markets
Justus Haucap and Torben Stdhmeier*
INTRODUCTION
COMPETITION IN ONLINE MARKETS
COMPETITION AMONG SEARCH ENGINES AND THE ANTITRUST CASE AGAINST GOOGLE
VERTICAL RESTRAINTS IN INTERNET COMMERCE
COMPETITION ISSUES AT THE INFRASTRUCTURE LEVEL
CONCLUSION
The economics of Internet standards
Stanley M. Besen and George Sadowsky*
INTRODUCTION
THE ECONOMICS OF STANDARDS
EARLY HISTORY OF INTERNET STANDARDIZATION AND THE ROLE OF THE IETF5
CHALLENGES TO TCP/IP
THE COMMERCIALIZATION OF THE INTERNET AND THE STANDARDS PROCESS
THE CONTROVERSY OVER THE MULTIPROTOCOL LABEL SWITCHING (MPLS) STANDARD
GOVERNMENT CHALLENGES TO THE IETF PROCESS
The economics of copyright and the Internet
Sacha Wunsch- Vincent*
INTRODUCTION
THE ECONOMICS OF COPYRIGHT - THE BASELINE MODEL BEFORE DIGITIZATION
TRANSPOSING COPYRIGHTS TO THE INTERNET
WHAT HAS THE ECONOMIC LITERATURE PRODUCED SO FAR, AND WHAT DATA ISSUES REMAIN AS OBSTACLES?
CONCLUSION AND AVENUES FOR FURTHER RESEARCH
The economics of privacy, data protection and surveillance*
Ian Brown
INTRODUCTION
THE COSTS AND BENEFITS OF PRIVACY
MARKET FAILURES AND OTHER JUSTIFICATIONS FOR REGULATION
THE ECONOMIC IMPACT OF REGULATION
CONCLUSION
Economics of cybersecurity
Hadi Asghari, Michel van Eeten and Johannes M. Bauer
INTRODUCTION
CYBERSECURITY AS AN ECONOMIC PROBLEM
SOFTWARE AND PLATFORM SECURITY
END USER AND ORGANIZATIONAL SECURITY
INTERNET INTERMEDIARIES
ATTACKER BEHAVIOR
POLICY OPTIONS
CONCLUSION
Internet architecture and innovation in applications*
Barbara van Schewick↑
INTRODUCTION AND OVERVIEW
ARCHITECTURE AND INNOVATION
NETWORK ARCHITECTURES AND DESIGN PRINCIPLES
THE INTERNET’S ORIGINAL ARCHITECTURE
THE IMPACT OF INTERNET ARCHITECTURE ON THE ECONOMIC ENVIRONMENT FOR APPLICATION INNOVATION
Organizational innovations, ICTs and knowledge governance: the case of platforms*
Cristiano Antonelli and Pier Paolo Patrucco↑
INTRODUCTION
THE BASIC ELEMENTS OF ICTS
THE NEW ORGANIZATION OF THE GENERATION AND EXPLOITATION OF TECHNOLOGICAL KNOWLEDGE
VARIETY AND DYNAMICS OF PLATFORMS
CONCLUSION
Interconnection in the Internet: peering, interoperability and content delivery
David D. Clark, William H. Lehr and Steven Bauer*
INTRODUCTION
UNDERSTANDING INTERCONNECTION IN THE INTERNET
A SIMPLE MODEL OF INTERCONNECTION AND COST
BOUNDING THE OUTCOME OF PEERING NEGOTIATIONS
CHARGING THE CONSUMER
CONCLUSION
PART IV ECONOMICS AND MANAGEMENT OF APPLICATIONS AND SERVICES
Johannes M. Bauer and Michael Latzer - 9780857939845
Downloaded from Elgar Online at 04/05/2017 01:09:57AM via Hong kong University of Science and Technology
Internet business strategies
Johann J. Kranz and Arnold Picot
INTRODUCTION
DISENTANGLING BUSINESS STRATEGY FROM THE BUSINESS MODEL CONCEPT
STRATEGIC PROPERTIES OF THE INTERNET
TAXONOMY OF INTERNET BUSINESS MODELS
CORE ELEMENTS OF AN INTERNET BUSINESS STRATEGY
THE FUTURE OF COMPETITION ON THE INTERNET
The economics of Internet search*
Hal R. Varian
INTRODUCTION
TWO-SIDED MATCHING
A BRIEF HISTORY OF INFORMATION RETRIEVAL
DEVELOPMENT OF A BUSINESS MODEL
THE GOOGLE AD AUCTION
COST CURVES
VCG PRICING
THE IMPORTANCE OF COMPETITION
AD QUALITY
CONCLUSION
The economics of algorithmic selection on the Internet
Michael Latzer, Katharina Hollnbuchner, Natascha Just and Florian Saurwein
INTRODUCTION
THE OPERATION MODEL AND FUNCTIONAL TYPOLOGY
THE INNOVATION-CO-EVOLUTION-COMPLEXITY PERSPECTIVE
MARKETS, MARKET PHASES AND STRUCTURES
BUSINESS MODELS OF ALGORITHMIC SELECTION
SELECTED IMPLICATIONS OF ALGORITHMIC SELECTION FOR TRADITIONAL MEDIA MARKETS
SOCIAL RISKS
RISK REDUCTION BY MARKET SOLUTIONS AND GOVERNANCE CHOICE: OPPORTUNITIES AND LIMITATIONS
CONCLUSION
Online advertising economics
Wenjuan Ma and Steven S. Wildman
INTRODUCTION
A BRIEF HISTORY AND OVERVIEW OF THE ONLINE ADVERTISING SECTOR
TARGETING
SEARCH ADVERTISING
CONCLUSION
Online news
Lucy Kung, Nic Newman and Robert G. Picard
INTRODUCTION
1993-99: ERA OF DIGITAL PUBLISHING (WEB 1.0)
2000-2014: ERA OF PARTICIPATION AND MULTIMEDIA (WEB 2.0)
ORGANIZATIONAL IMPLICATIONS
OUTLOOK
CONCLUSION
The economics of online video entertainment
Ryland Sherman and David Waterman
INTRODUCTION
INDUSTRY DEVELOPMENT
COMPARISONS TO OFFLINE MEDIA
CONTENT AGGREGATION AND MARKET STRUCTURE
PROGRAMMING CONTENT AND THE MULTI-MEDIA WINDOWING MODEL
THE FUTURE OF ONLINE ENTERTAINMENT
A NOTE ON RESEARCH NEEDS
Business strategies and revenue models for converged video services
Yu-Ii Liu
INTRODUCTION
THE DEVELOPMENT OF CONVERGED VIDEO SERVICES
THE ECOSYSTEM AND VALUE CHAIN OF CONVERGED VIDEO SERVICES
BUSINESS STRATEGIES FOR CONVERGED VIDEO SERVICES
REVENUE MODELS FOR CONVERGEDVIDEO SERVICES
MINI CASE STUDIES
CONCLUSION
The economics of virtual worlds
Isaac Knowles and Edward Castronova
INTRODUCTION
THE ORIGINS OF MODERN VIRTUAL ECONOMIES
THE REAL MONEY TRADE - HOW THE REAL AND VIRTUAL ECONOMY INTERACT
RESEARCH IN VIRTUAL ECONOMIES
CONCLUSION
Economics of big data
Claudio Feijδo, Jose-Luis Gomez-Barroso and Shivom Aggarwal
BACKGROUND AND DEFINITIONS
THE BIG DATA ECOSYSTEM
THE ECONOMIC VALUE OF DATA IN BIG DATA
INNOVATION AND COMPETITION IN BIG DATA: FROM SILOS TO PLATFORMS AND MULTI-SIDED MARKETS
SOME CONCLUSIONS ON OPPORTUNITIES AND CHALLENGES WITH A POLICY VIEW
PART V PAST AND FUTURE TRAJECTORIES
Johannes M. Bauer and Michael Latzer - 9780857939845
Downloaded from Elgar Online at 04/05/2017 01:09:57AM via Hong kong University of Science and Technology
The evolution of the Internet: a socioeconomic account
D. Linda Garcia
INTRODUCTION: THE NEED FOR A HISTORICAL ANALYSIS
ORGANIZATIONS AND ORGANIZATIONAL FIELDS
AT&T: THE UNIFIED TELEPHONE REGIME
THE ARPANET ERA AND THE EMERGENCE OF TCP/IP
THE NSF: ‘MIDWIFE’ TO THE INTERNET
TO MARKET, TO MARKET: HISTORY IN THE MAKING
CONCLUSION
From the Internet of Science to the Internet of Entertainment
Eli M. Noam
INTRODUCTION
THE MOVE TO THEINTERNET OF ENTERTAINMENT
VIDEO ENTERTAINMENT AS THE DRIVER FOR NETWORK INFRASTRUCTURE
VIDEO ENTERTAINMENT AS THE AGENT OF CHANGE FOR THE ENTIRE INTERNET SYSTEM
VIDEO ENTERTAINMENT AS THE AGENT OF CHANGE FOR TELEVISION
THE CENTRAL PLAYERS IN THE INTERNET OF ENTERTAINMENT
POLICY ISSUES FOR THE INTERNET OF ENTERTAINMENT
THE INTERNET OF ENTERTAINMENT AS A DRIVER FOR ACADEMIC RESEARCH
CONCLUSION
Index
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